I created The Commercial Rebel for marketers who are tired of fluff, reach obsession, and marketing that doesn’t pay.
I’m Caroline Thomas — marketing strategist, cultural translator, and creator of The Profit Recall System™ and the Memory-First Methodology.
After nearly 30 years in sales and digital strategy, I realised most businesses don’t have a marketing problem — they have a memory problem. They’re spending more every quarter, yet their audience keeps forgetting them. So I built systems that fix that.
I’ve spent the past decade helping founders, consultants, and small teams replace chaos with compounding marketing. Before that, I ran UK-based agencies and trained thousands of businesses on building presence online.
Now I live in Gran Canaria, where the slower rhythm keeps my thinking grounded — and my work focused on building businesses that last, not burn out.
What I Do
At Caroline Thomas Marketing, I turn cultural intelligence and commercial strategy into frameworks that make marketing more efficient, memorable, and profitable.
I help growth-minded founders and marketing teams:
Identify the emotional and situational buying moments that drive profit (Profit Memory Maps)
Build campaigns around the cues people actually recall (The Profit Recall System™)
Measure compounding ROI through the Profit Recall Efficiency Score (PRES)
Simplify visibility and sales with the Visibility-to-Profit System
Sharpen their cultural edge through The Zeitgeist Sprint and The Marketing Zeitgeist newsletter
Every project blends culture, clarity, and commercial proof — so your marketing compounds instead of starting from scratch.
Why I Do It
Because marketing should be smart, ethical, and built for memory — not vanity metrics.
When brands stop chasing algorithms and start engineering recall, they spend less, sell more, and stay remembered longer.
That’s marketing that compounds — because remembered businesses sell cheaper.
I believe in:
Honesty over hype
Efficiency over excess
Clarity over chaos
Humour and humanity over hard-sell nonsense
Let’s Talk
If you’re ready for marketing that’s clear, compounding, and commercially efficient, without the burnout or the BS, let’s talk.
Whether you’re a founder, consultant, or marketing team, I’ll help you build a marketing system that people remember — and that keeps working long after the campaign ends.
Clients say about us
Julie Hart
Caroline was able to expertly evaluate my business and design a custom made Social media campaign for us that is saving us thousands of dollars and hundreds of hours of our time in really targeting the exact things that are going to make the most of our social media budget and time. Thanks so much Caroline. You are the best in the industry!
Pete Wognum
Caroline has helped the Low Carbon Business Programme at a number of levels, from helping to refine our message and deliverables through to the language and mode of communication to the target audience. Caroline does the necessary background research to ensure every discussion is fruitful and she presents her thoughts and recommendations in a clear, cooperative and inclusive fashion; she always feels part of OUR team – not just one of the many contractors to the Programme. If you need to define or refine your message and want to ensure you achieve optimal penetration into your target sector, you really do need to call Caroline!
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.