Marketing that compounds starts with clarity
Commercial clarity, cultural fluency, and strategy that sticks.
If your marketing feels busy but fragile, expensive but underwhelming, or stuck in a cycle of resets, you don’t need another tactic.
You need to understand what’s compounding, what isn’t, and why.
This is how we work together.
Caroline Thomas specialises in marketing efficiency and recall, helping founders and senior teams understand why marketing spend doesn’t compound and how to fix it before scaling.
Her work focuses on diagnosing inefficiency, reducing wasted effort, and building marketing systems that are remembered, reused, and commercially defensible.
Most teams jump to execution too early.
Before you invest more time, budget, or headcount, you need a clear, objective view of:
What’s really working
What’s quietly wasting spend
Where performance metrics are hiding structural inefficiency
That’s why almost all client work starts here.
Marketing efficiency, without the guesswork
A done-for-you marketing efficiency audit designed to show you what’s working, what’s wasting spend, and where recall is breaking down.
The PRES Audit gives you an objective view of how well your marketing is being remembered, reused, and compounded over time, before you commit to implementation.
You walk away with:
A clear view of your current marketing efficiency
Identification of wasted spend and recall breakdowns
A grounded recommendation on what to fix, stop, or build next
Perfect for:
Founders and leadership teams who want clarity before scaling, hiring, or committing to a Sprint or Build.
Once inefficiency is understood, here’s what comes next
For teams ready to act once inefficiency is understood.
A 3–4 week sprint that identifies what your audience truly remembers and builds the foundation for marketing that sells cheaper, retains longer, and scales faster.
We map your Profit Memory, design your Efficiency Spine, and show you how to make every campaign build on the last.
You walk away with:
Your Profit Memory Map (emotional and situational buying moments)
Your Efficiency Spine (a 12-month compounding plan)
Clear recall metrics to measure commercial efficiency
Perfect for:
Founders, consultants, and marketing teams who want to turn inefficiency into measurable profit, without fluff or bloat.
The full system. The long-term results.
An 8–10 week engagement where we implement all five steps of the Profit Recall System™, from mapping profit memory to embedding your Recall Flywheel.
This is strategy, measurement, and system-building in one.
You finish with a marketing engine designed to compound on its own.
You get:
Full Profit Recall System™ implementation
Profit Recall Efficiency Score (PRES) baseline and dashboard setup
Team training to embed recall into campaigns and CRM
Clarity on how to scale recall across channels, content, and partnerships
Perfect for:
Growth-focused businesses ready to make efficiency their competitive advantage.
Not everything is an efficiency problem.
Sometimes the system is fine, but the message no longer lands.
These engagements sit alongside, not inside, the Profit Recall System.
Define your cultural edge. Sharpen your narrative.
A 1:1 positioning sprint for founders, creators, and agencies who want modern positioning that really lands.
We connect your brand, audience, and message to how culture and behaviour work now.
You walk away with:
Clear cultural positioning and narrative
Audience clarity and direction
Messaging that connects and converts
A quick, honest cultural audit.
A light cultural review, not a system or efficiency assessment.
Helpful if something feels a bit… off, but you can’t quite say why.
We review how your brand currently shows up in the world — the good, the meh, and the “please stop doing that.”
You get guidance you can use immediately:
What’s resonating (keep it)
What’s confusing (fix it)
What’s outdated (bin it)
What opportunities you’re missing in culture
Perfect for: smart brands seeking clarity without a full overhaul.
Commercial creativity. Cultural fluency. A little humour.
Practical sessions that help teams think sharper, communicate better, and spend smarter.
Popular sessions include:
The Memory-First Marketing Workshop
How to Build Recall (and Stop Chasing Reach)
Smart Humour and Modern Messaging
The Future of Cultural Marketing
Perfect for:
Teams who want clarity, capability, and momentum, without jargon or burnout.
Simple. Strategic. Human.
No theatre. No 200-slide decks.
We talk: You explain what’s working, what’s wasting, and what needs to change.
I dig in: I diagnose inefficiencies, map recall gaps, and design what will compound.
We reset: You leave with a system that’s efficient, memorable, and measurable.
Straight-talking. Collaborative. Commercial.
Most clients arrive exhausted by marketing.
They leave with:
Clear priorities
Fewer moving parts
Decisions that feel calm, not reactive
Not because it’s easy, but because it’s engineered to last.
A quick conversation is the easiest way to see which system fits.
No hard sell. Just clarity.
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.