I’m Caroline Thomas — marketing strategist, cultural translator, and creator of The Profit Recall System™ and the Memory-First Methodology.
After nearly 30 years in sales and digital strategy, I realised most businesses don’t have a marketing problem — they have a memory problem. They’re spending more every quarter, yet their audience keeps forgetting them. So I built systems that fix that.
I’ve spent the past decade helping founders, consultants, and small teams replace chaos with compounding marketing. Before that, I ran UK-based agencies and trained thousands of businesses on building presence online.
Now I live in Gran Canaria, where the slower rhythm keeps my thinking grounded — and my work focused on building businesses that last, not burn out.
What I Do
At Caroline Thomas Marketing, I turn cultural intelligence and commercial strategy into frameworks that make marketing more efficient, memorable, and profitable.
I help growth-minded founders and marketing teams:
Identify the emotional and situational buying moments that drive profit (Profit Memory Maps)
Build campaigns around the cues people actually recall (The Profit Recall System™)
Measure compounding ROI through the Profit Recall Efficiency Score (PRES)
Simplify visibility and sales with the Visibility-to-Profit System
Sharpen their cultural edge through The Zeitgeist Sprint and The Marketing Zeitgeist newsletter
Every project blends culture, clarity, and commercial proof — so your marketing compounds instead of starting from scratch.
Why I Do It
Because marketing should be smart, ethical, and built for memory — not vanity metrics.
When brands stop chasing algorithms and start engineering recall, they spend less, sell more, and stay remembered longer.
That’s marketing that compounds — because remembered businesses sell cheaper.
I believe in:
Honesty over hype
Efficiency over excess
Clarity over chaos
Humour and humanity over hard-sell nonsense
Let’s Talk
If you’re ready for marketing that’s clear, compounding, and commercially efficient, without the burnout or the BS, let’s talk.
Whether you’re a founder, consultant, or marketing team, I’ll help you build a marketing system that people remember — and that keeps working long after the campaign ends.
Clients say about us
Andrew Ostcliffe
I have to say that I was intrigued when our company announced a training course around the use of social & business media. It’s a topic I guess we have flirted with previously, but not taken too seriously. Caroline’s approach was professional, extremely knowledgeable and for me – she offered instant credibility: having sat previously on our side of the fence in a similar industry. I would highly recommend Caroline’s training. Having used Linkedin for several years, I have always managed source a particular level of information sets. However – Caroline’s expert view and rationale gave a more detailed look and commercial customization to give results we were missing. We will be using Caroline’s services again and I would highly recommend her range of training courses and guidance. Much appreciated and thank you Caroline.
Stuart Hall MA
Caroline has the ability to light up the room in a training session and keeps everyone’s attention from start to finish. But not only that, get her shown you how to use social media to build your company with the likes of LinkedIn, Facebook and Twitter and your “jaw will drop”. As a result of our training sessions with Caroline our sales leads have doubled in size!
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.