Marketing gets more expensive when it isn’t remembered
Most marketing doesn’t fail outright.
It quietly resets.
Teams do more, spend more, hire more, and still struggle to turn attention into predictable revenue.
The Profit Recall System explains why, and shows what compounds instead.
You might recognise some of this:
You’re producing more, but momentum doesn’t stick
CAC keeps creeping up, even when performance looks “fine”
Hiring feels like the only way to maintain output
Campaigns perform, then disappear
Every quarter feels like starting again
These aren’t execution problems.
They’re signs your marketing isn’t being remembered in the moments people want to buy.
If you came here looking for shortcuts, funnels, or hype, you’re in the wrong place.
Most marketing isn’t broken.
It’s just forgettable.
Followers don’t equal reach.
Reach doesn’t equal revenue.
Recall does.
This work is for growth-focused teams who are tired of doing more and getting remembered less.
If that’s you, you’re in the right place.
Most marketing advice focuses on doing more.
More content.
More channels.
More tactics.
But when brands aren’t remembered in buying moments, they pay to reintroduce themselves again and again.
That’s where:
Costs creep up
Performance feels fragile
Teams burn out
Strategies reset instead of compound
Until recall is built into the system, marketing can’t compound. It can only repeat.
The Profit Recall System™ is a commercial framework designed to fix this exact problem.
It shows teams how to:
Identify where recall is breaking down
Understand why effort isn’t compounding
Reduce wasted spend and rising CAC
Build momentum that lasts beyond individual campaigns
It’s not a funnel.
It’s not a content calendar.
It’s a system for engineering marketing that’s remembered when it matters.
Most teams don’t need more marketing.
They need clarity on what’s truly working, what’s being remembered, and where money is quietly leaking.
My work follows a simple structure:
Diagnose
Identify where recall and efficiency are breaking down.Decide
Determine what actually needs fixing, and what doesn’t.Build
Put systems in place that compound memory, efficiency, and revenue over time.
This approach replaces marketing chaos with commercial clarity.
I’m Caroline Thomas, strategist and creator of The Profit Recall System™ and the Memory-First Methodology.
After 25+ years in sales and digital marketing, I realised most businesses don’t have a marketing problem.
They have a memory problem.
They keep starting from scratch, repeating work, and mistaking activity for progress.
So I built systems that fix that.
Today, I work with founders and leadership teams who want marketing to be calm, clever, and commercially efficient, not manipulative, manic, or forgettable.
Based in Gran Canaria. Working globally.
I write regularly about:
Marketing efficiency
Recall and buying behaviour
Why performance can look healthy while costs rise
How leadership teams make better growth decisions
If you want thinking that helps you explain what’s really happening inside your business, start here.
If marketing feels harder and more expensive than it should, you don’t need another tactic.
You need clarity on what’s actually compounding.
Start with the system that explains why marketing resets, and what to fix first.
Clients say about us
Simone Holt
Caroline is an expert in social media and goes above and beyond to complete a project.. I have thoroughly enjoyed working through our social media strategy with her, all the way to implementation and the finer how tos. So easy to understand and relate to, it has really proved to be of massive value to our business, more than I anticipated..highly recommend for any business local or global.
John Spencer Williams
Caroline has been superb in providing me an entire social media strategy for the launch of my 2nd book, Screw Work Break Free, published by Vermilion. The strategy covered every relevant platform, target markets, hashtags, and even included a schedule of what to do when in order to avoid overwhelm! I then hired Caroline to run my Facebook ads campaign and she put in a lot of work fixing and tweaking ads to get the cost per click down. The result was an increasing in visitors and engagement to my Facebook page of thousands of percent and hundreds of new signups to my email list.
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.