The ZEITGEIST SPRINT
Your marketing didn’t stop working. The world changed.
Understand what your audience cares about now and spot the clear path to your next blue ocean.
For founders and teams who want to stand apart, not shout louder.
The Zeitgeist Sprint is a focused clarity process that shows you how cultural and emotional shifts have changed your buyers. You’ll see why results slipped, where your message feels off, and how to get back to relevance.
No jargon. No long projects. Just fresh perspective and a clear plan you can act on this month.
Clarity, not complexity. You’ll see exactly what's changed and how to move forward.
Your audience didn’t disappear. They just stopped caring about the same things.
The Zeitgeist Sprint helps you understand what’s changed, and what to do about it.
You’ll:
✅ See how culture has moved and where your brand now fits (or doesn’t).
✅ Find out why your message feels flat and what your audience actually wants to hear.
✅ Spot fresh space in your market that others can’t see yet.
✅ Leave with language, direction, and clarity that make everything click again.
Simple. Strategic. Human.
It’s not you. It’s the mood.
You’ve probably felt it already, the same strategies that used to land are now falling flat.
Engagement’s down. Ads cost more. People scroll past faster than ever.
That’s not because your marketing got worse.
It’s because the world changed faster than most brands did.
The audience you built isn’t in the same emotional place anymore.
They’ve swapped aspiration for authenticity, noise for nuance, and hype for humour.
The Zeitgeist Sprint helps you catch up by showing you what your audience really wants now and how to meet them there.
No panic. No trend-chasing. Just cultural clarity that gets you back in sync.
Simple steps. Smart insight. Clear direction.
This isn’t another long, expensive strategy project.
It’s a short, focused process that gets you sharp, usable clarity, fast.
You’ll go from “something’s off” to “here’s exactly what to do next” in about a week.
Cultural Intake: You’ll answer a few smart questions so I can research your market and audience shifts before we meet.
Clarity Session: We’ll map what’s changed, what your audience really wants now, and where you can stand apart.
Blueprint Report: Within a few days, you’ll receive your tailored Cultural Clarity Map showing your red-ocean reality, the shifts at play, and your new blue-ocean direction.
Follow-Through: You’ll know exactly what to say, how to sound, and where to focus your energy next.
Clarity you can use tomorrow, not a strategy that gathers dust.
By the end of your Zeitgeist Sprint, you’ll know exactly what’s changed and what to do about it.
You’ll walk away with:
✅ A clear understanding of why your marketing has stalled.
✅ A fresh read on what your audience actually cares about now.
✅ A sharper, more relevant direction that fits who you are now as a brand.
✅ Specific next steps for your messaging, tone, and creative, so you can move forward with confidence.
It’s not theory. It’s clarity that you can put to work straight away.
Less noise. More sense. And messaging that finally lands again.
If you can feel something’s off, this is probably for you.
The Zeitgeist Sprint is for founders, marketing leads, and creative teams who can sense their brand’s gone slightly out of tune, even if they can’t explain why.
You’ll recognise yourself if:
✅ Engagement has dropped, and the usual tricks aren’t working.
✅ Your messaging feels fine on paper but somehow lands flat, and sales have dropped.
✅ You’re tired of “quick fixes” and want clarity that lasts.
✅ You know your audience has evolved, but you’re not sure how to meet them there.
If that sounds familiar, you don’t need a rebrand or a six-month strategy project.
You just need perspective and a plan that makes sense again.
This is for businesses and brands that still believe in substance , they just need help sounding like it.
So you know exactly what to expect, from payment to report.
Here’s how the process unfolds once you click Book Your Zeitgeist Sprint.
1️⃣ Pay securely through Stripe
You’ll go to a clean checkout page to confirm your details and payment.
You’ll also agree to the terms before we start. No hidden extras, no subscriptions.
2️⃣ Get your welcome email
Right after payment, you’ll receive an email with two links — one to book your clarity session and one for your short prework form.
3️⃣ Book your session
Choose a time that suits you. TidyCal will automatically send your Zoom link.
Bookings open from two days ahead, giving me time to research your market first.
4️⃣ Complete your prework form
It takes about ten minutes and helps me tailor your analysis to your brand and audience.
5️⃣ Have your clarity session
We’ll meet, decode what’s changed, and identify your new direction. Within a few days, you’ll receive your Cultural Clarity Map with insights and next steps.
Clear. Simple. No hidden nonsense.
Clarity shouldn’t be complicated and it shouldn’t drag on for months.
Both options give you sharp insight, honest direction, and a plan you can use straight away.
| Zeitgeist Sprint - |
| The full cultural clarity process: including pre-work, insight session, and your tailored Cultural Clarity Map with next steps. |
£997 |
Zeitgeist Sprint+
Everything in the Sprint, plus creative direction: your Meme + Content Playbook, Ad Storyboards, and a 30-minute review call to refine your ideas.
£1,497–£3,500
Once you book, you’ll get everything you need right away: your session link, your short prework form, and a clear path from payment to report.
The world’s moved on. It’s time your brand and messaging did too.
You don’t need louder marketing.
You need marketing that makes sense again.
The Zeitgeist Sprint gives you the clarity, confidence, and cultural read you’ve been missing, so that you can sound relevant, look credible, and feel proud of what you put out there.
No gimmicks. No pressure. Just smart insight that helps you reconnect with your audience and your own message.
If you’re ready to see what’s really changed and how to use it to your advantage, it starts here.
Most sessions talk about tactics or messaging. This looks at the culture underneath it all and what your audience values now, how that’s shifted, and what that means for you.
It’s not a brainstorm. It’s a clarity process that gives you a proper read on where you stand, and where to move next.
Everything you need to get clear and move forward.
That includes the research, our clarity session, and your tailored Cultural Clarity Map which is a report that outlines exactly what’s changed, what to update, and how to reposition your message.
About a week. You’ll complete your short prework form, we’ll meet for your clarity session, and you’ll get your report within 7–10 days of booking.
It’s designed to give you fast, deep insight without dragging into a long project.
Yes. If you’d like to go further, you can upgrade to Zeitgeist Sprint+.
That includes creative direction: your Meme + Content Playbook, Ad Storyboards, and a 30-minute review call to refine your ideas and messaging.
Absolutely. The Sprint works across both B2B and B2C (and even public sector) because every audience is human.
We just dig into what motivates your decision-makers now, not last year.
Yes, up to 3 attendees included. Extra participants can be added for a small fee.
No problem, life happens. You can reschedule with 48 hours’ notice.
Once research starts, the booking becomes non-refundable, but we can move your session date if needed.
That’s ideal, actually. Most clients come to me knowing something’s off but can’t put their finger on it.
The Sprint is designed to find that thing, the point where your message and your market have quietly drifted apart.
You’ll leave knowing why your marketing stopped landing and what to change to fix it.
Most clients see sharper messaging, higher engagement, and better organic reach once they put the insights into action, along with lower CPA for ads.
Yes. If you create or sell marketing, the Sprint gives you a cultural read you can apply to your clients’ brands as well.
It’s a fast way to sharpen your positioning and add serious value to your offers.
Yes, everything happens online. I’m based in Spain, but I work with clients in the UK, US, and beyond.
The insights are tailored to your audience and market, wherever that is.
The Sprint is designed to give you clarity and independence, not dependence.
If you want follow-on support, I offer short implementation sprints or advisory retainers, but most people leave with exactly what they need to act confidently.
Clients say about us
Pete Wognum
Caroline has helped the Low Carbon Business Programme at a number of levels, from helping to refine our message and deliverables through to the language and mode of communication to the target audience. Caroline does the necessary background research to ensure every discussion is fruitful and she presents her thoughts and recommendations in a clear, cooperative and inclusive fashion; she always feels part of OUR team – not just one of the many contractors to the Programme. If you need to define or refine your message and want to ensure you achieve optimal penetration into your target sector, you really do need to call Caroline!
Barry Haeger
Caroline has more recommendations on LinkedIn than anyone else I know – Why? could it be she is very good at what she does and has clear understanding of what needs to be done? Yes I thinks so. Caroline briskly shredded my online profile expertly homing in on what should be kept and represented in the context of what I now do and ruthlessly discarded the outdated and now irrelevant content – I was stunned at the transformation, but isn’t that exactly why she is so effective? Would I recommend her? – Absolutely.
Ready to decode your audience and market?
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.