The Marketing Decision Review
Independent judgement for marketing decisions that carry real risk
When one decision could materially affect spend, direction, or momentum, this provides a calm external perspective before you commit.
This is not advice.
Not a programme.
Not an audit.
It is a contained, senior-level review of one live decision, designed to help you think clearly and move forward with confidence. This is for people accountable for the outcome, not just the activity.
Who this is for. And when it is useful.
This is for founders, COOs, CFOs, and senior operators who already know what they are doing, but do not want to carry a high-stakes decision alone.
It is most useful when you are:
Deciding whether to increase marketing spend
Considering a strategic marketing change and want to test the logic before acting
Scaling marketing activity that looks promising but feels fragile
Under internal pressure to decide quickly
Responsible for explaining or defending the decision afterwards
You are not looking for tactics, frameworks, or reassurance.
You want clarity, challenge, and perspective.
The Marketing Decision Review supports one specific marketing or growth decision.
It creates space to examine the decision properly, outside internal bias, politics, or momentum.
The focus is not on telling you what to do.
The focus is on pressure-testing the decision so you can commit with confidence.
This is senior judgement applied to a real commercial call.
You get:
A confidential review of one defined decision
Calm, commercially grounded challenge to your current thinking
Clear articulation of assumptions, risks, and trade-offs
Separation of signal from noise
Language you can use internally to explain the decision
A concise written summary after the session
The value is not information.
The value is perspective, clarity, and confidence.
To avoid any ambiguity, this is not:
A marketing audit or diagnostic
A strategy or execution plan
Tactical or channel-level advice
Ongoing consulting or advisory
Legal, financial, or investment advice
A transfer of commercial responsibility
This is intentionally small, contained, and senior.
You share brief context in advance, focused only on the decision
We meet for one structured live session
The conversation stays tightly scoped to that decision
You receive a written summary capturing the key considerations
This is designed to fit into a real executive schedule, not expand into a project.
Clients typically leave with:
Greater confidence in the decision they are about to make
Clearer understanding of the real risks involved
Reduced second-guessing and internal friction
A stronger rationale for saying yes, no, or not yet
Relief from carrying the decision alone
Sometimes the decision changes.
Sometimes it does not.
What changes is the clarity.
The Marketing Decision Review is a fixed-scope, fixed-fee engagement.
£3,000
This covers preparation, one senior decision review session, and a written summary.
There are no add-ons, extensions, or follow-on requirements.
This engagement provides independent perspective and decision support only.
It does not constitute legal, financial, or investment advice, and does not transfer commercial responsibility or liability.
All final decisions remain yours.
If you have a live marketing decision and want an external second opinion before committing, you can request your Marketing Decision Review by clicking the button below.
No. This is a fixed-scope review of one specific decision. There is no ongoing work unless separately agreed.
No. The role of this review is to challenge assumptions, surface risks, and clarify trade-offs so you can decide with confidence.
Yes. All discussions and materials are treated as confidential.
Nothing is assumed. Some clients move forward independently. Others choose to discuss further support. There is no expectation either way.
Clients say about us
Paul Martin
Caroline is at the frontier of digital and social media advancement. Her matter of fact delivery and extensive knowledge is full of ideas, best practise and focussed business delivery.
Julie Hart
Caroline was able to expertly evaluate my business and design a custom made Social media campaign for us that is saving us thousands of dollars and hundreds of hours of our time in really targeting the exact things that are going to make the most of our social media budget and time. Thanks so much Caroline. You are the best in the industry!
Ready to decode your audience and market?
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.