The Profit Recall System Build
Memory first marketing, installed into how YOUR business runs.
The Profit Recall System Build is where recall stops being a strategy document and becomes an operating system.
This is not more theory, frameworks, or thinking time.
It is the structured installation of recall into your marketing, campaigns, offers, and internal rhythm.
If the Sprint gives you clarity, the Build gives you traction.
Profit Recall System™
Step 5 of 5: Profit Recall System Build
Free education → Diagnostic → Prep Session → Sprint → Build
What the Profit Recall System Build is
The Build is a defined implementation phase designed to embed the Profit Recall System into your business.
It takes the strategic outputs of the Profit Recall Sprint and turns them into working infrastructure.
Not slides. Not advice. Not activity.
Systems your team can actually run.
During the Build, recall becomes the organising principle for:
Campaign planning
Content decisions
Offer structure
CRM and retention flows
Measurement and reporting
This is where recall stops competing with urgency, optimisation tricks, or platform tactics.
It becomes the thing everything else aligns around.
Why the Sprint is not meant to do this work
The Profit Recall Sprint is intentionally bounded.
Its job is to:
Identify your highest-value buying moments
Define your core recall cues
Design your Efficiency Spine
Give you strategic confidence and direction
What it does not do is rebuild your internal systems.
That boundary matters.
Trying to install recall inside a Sprint would either:
Dilute the strategy work
Rush implementation
Or turn the process into agency-style execution
The Build exists so the Sprint can stay clean, senior, and strategic.
What changes when recall becomes operational
Most marketing strategies fail quietly.
Not because they are wrong, but because nothing changes operationally.
When recall is properly installed, several things shift.
Decision-making gets simpler.
Campaigns stop feeling disconnected.
Teams stop defaulting to reach as the success metric.
Marketing becomes calmer, cheaper, and more predictable.
You move from:
Chasing attention
toBeing remembered in the moments that matter
This is where recall starts to compound commercially.
What the Build includes
Every Build is tailored, but the installation always covers the same commercial layers.
Strategic installation
Translating Sprint outputs into executable systems
Locking recall cues across channels and formats
Aligning offers to real buying moments
Operational integration
Campaign and content structure aligned to the Efficiency Spine
CRM and lifecycle touchpoints mapped to recall, not frequency
Clear decision rules for what to create, repeat, or stop
Measurement and confidence
Clear signals of what is compounding versus what is noise
Reduced reliance on constant optimisation and urgency
It is about making the marketing you already do work harder for longer.
How the Profit Recall System Build works
The Build runs as a focused installation phase over several weeks.
It is collaborative, structured, and deliberately calm.
You can expect:
A clear implementation roadmap
Regular working sessions focused on decisions, not delivery theatre
Strategic oversight rather than task management
Space for your team to absorb and adopt the system
I am not here to replace your team or act as an agency.
I am here to make recall the way your team works.
Who the Profit Recall System Build is for
The Sprint works best for businesses that already have something worth amplifying.
This Build Is For Businesses that
This Build Is For Businesses thatHave completed a Profit Recall Sprint
Are ready to change how marketing decisions are made
Want lower CAC and higher retention without more pressure
Care about long-term efficiency, not short-term spikes
This Build Is Not For Businesses that
This Build Is Not For Businesses thatWant fast tactics or hacks
Are looking for execution outsourcing
Prefer constant experimentation over compounding systems
Are not ready to commit to operational change
This work rewards patience, clarity, and consistency.
How the Build fits into the wider system
The Profit Recall System is designed to scale without chaos.
Sprint
Strategic clarity and recall architecture
Build
System installation and operational integration
Partner
Recall governance and commercial oversight
Licensing
Recall systems embedded across teams, markets, or client portfolios
The Build is the bridge.
Without it, scale creates noise.
With it, scale compounds memory.
Pricing and engagement
The Profit Recall System Build is a bespoke engagement based on scope and complexity.
Most Builds sit within the range of:
£12,000 to £25,000
This reflects:
Depth of system installation
Number of channels and offers involved
Team size and collaboration needs
Pricing is discussed after a Sprint, once scope is clear.
No proposals without context.
No upselling without justification.
Next steps
If you have completed a Profit Recall Sprint, the Build is the natural next conversation.
If you are not there yet, start with the Sprint.
Clarity always comes first.
No.
I do not take on delivery, campaign management, or ongoing execution.
The Build focuses on installing recall as a decision-making system your team can run confidently, without creating dependency.
Yes.
The Build relies on the strategic architecture created in the Sprint.
Without that clarity, installation becomes fragmented and less effective.
If you have not completed a Sprint yet, that is always the starting point.
Most Builds run over 8 to 10 weeks, depending on scope and complexity.
The focus is on meaningful installation, not speed.
Enough to make real decisions.
The Build works best when key decision-makers can engage in structured working sessions and apply the system internally between calls.
This is not a done-for-you engagement.
Some clients move into a Partner engagement for ongoing recall oversight.
Others take the system forward independently.
The Build is designed to support either path.
Yes, but scope matters.
Multi-brand or multi-market Builds are discussed after the Sprint, once complexity is clear.
Clients say about us
Kevin O’Loughlin
Caroline is a standout as a social media strategist because she’s so good at gaining an understanding of your business then developing a specific strategy tailored to your business and your clients. Brilliant!
Julie Hart
Caroline was able to expertly evaluate my business and design a custom made Social media campaign for us that is saving us thousands of dollars and hundreds of hours of our time in really targeting the exact things that are going to make the most of our social media budget and time. Thanks so much Caroline. You are the best in the industry!
Ready to decode your audience and market?
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.