Profit Recall Sprint
The fastest way to turn your marketing into a profitable, recall-driven system
Most businesses don’t have a marketing problem.
They have a memory problem.
If your audience doesn’t think of you in the moments that matter, nothing converts.
The Profit Recall Sprint fixes that by rebuilding your marketing around Buying Moments, recall cues, and commercial clarity.
Profit Recall System™
Step 4 of 5: Profit Recall Sprint
Free education → Diagnostic → Prep Session → Sprint → Build
What the Profit Recall Sprint is
Most marketing stops working for the same reasons.
Reach is dropping.
Paid ads are getting more expensive.
Content output keeps increasing (marketing burnout is real), but results don’t.
Not because your strategy is broken, but because the system is built for visibility, not memory.
When audiences don’t remember you in their Buying Moments, performance stalls, CAC rises, and growth becomes harder to sustain.
That’s the problem the Profit Recall Sprint was built to solve.
The Profit Recall Sprint is a short, high-intensity strategic engagement designed to install the Profit Recall System into your business.
It’s not coaching.
It’s not a one-off strategy call.
And it’s not an agency retainer.
This is where we diagnose why your marketing isn’t converting, map the moments your buyers actually make decisions, and rebuild your messaging and structure around recall, not reach.
You leave with a working system you can use immediately.
What makes it a sprint
Why it’s called a Sprint
This work is concentrated on purpose.
Instead of dragging strategy out over months, we focus on the few decisions that create the biggest commercial shift:
• The Buying Moments that actually drive demand
• The recall cues your audience remembers
• The Category Entry Points you need to own
• The structure your marketing should follow for the next 12 months
That’s why the Sprint works quickly, and why it compounds afterwards.
What we build together in the Sprint
The Sprint isn’t about producing more content.
It’s about rebuilding the structure underneath your marketing so everything works harder.
During the Sprint, we install the core components of the Profit Recall System into your business.
Your Profit Memory Map
We identify the emotional and situational triggers that create demand for your offer.
This includes:
• The Buying Moments that lead to action
• The beliefs and cues that drive recall
• The gaps where competitors are being remembered instead of you
This becomes the strategic backbone of your marketing decisions.
Your Efficiency Spine
This is your unified messaging and content structure for the next 12 months.
Instead of fragmented calendars and reactive posting, your efficiency spine gives you:
• Six recurring recall themes
• Clear prioritisation of what matters commercially
• A system that compounds instead of resets every month
Your Always-On Profit Engine
We align your messaging, offers, and channels so your marketing works even when you’re not actively selling.
This includes:
• Evergreen positioning
• Consistent recall signals across touchpoints
• Clear pathways from attention to revenue
No launches required. No constant pressure.
Your Profit Recall Metrics
We define how success is measured beyond reach and clicks.
You’ll learn how to track:
• Performance metrics
• Recall indicators
• Commercial outcomes
So you can see what’s actually compounding, not just what looks busy.
How the Profit Recall Sprint works
The Sprint is structured, time-bound, and designed to create momentum without burnout.
We focus on the decisions that move the needle most, then translate them into a system you can actually use.
Phase 1 — Diagnostic + Mapping
We start by diagnosing what’s currently happening in your marketing and why it’s not converting.
This includes:
• Reviewing your offers, messaging, and channels
• Mapping your Buying Moments and recall gaps
• Identifying where demand is being lost
Phase 2 — System Design
Next, we design your recall-first structure.
This is where we:
• Build your Profit Memory Map
• Define your Efficiency Spine
• Align messaging and offers around recall
This is the strategic heart of the Sprint.
Phase 3 — Activation + Next Steps
Finally, we translate the strategy into action.
You’ll leave with:
• Clear priorities
• A practical rollout plan
• Guidance on what to implement first
• A view of what further depth could look like, if needed
No pressure to continue. No forced upsells.
Optional Phase — Implementation Support
For some businesses, light implementation support or refinement is useful.
If needed, this is scoped clearly and agreed in advance.
The Sprint is collaborative, focused, and built around your commercial reality.
You won’t be handed theory and left to figure it out alone.
Used to confirm fit and scope
Sprint investment
The Profit Recall Sprint is priced based on complexity, not time.
This keeps the work commercially focused and ensures you get the depth you actually need.
Investment Range
£3,500 to £6,000
£3,500
• Solo founders or consultants
• One core offer
• Single audience
• Organic marketing focus
£4,500 to £5,000
• Multiple offers or funnels
• Small teams
• Mixed organic and paid channels
• More complex customer journeys
£6,000
• Established businesses
• Multiple audiences or regions
• Subscription or layered offers
• Deeper commercial and retention work
The discovery call is used to confirm fit and scope.
If the Sprint isn’t right, I’ll tell you.
There’s no obligation to continue beyond the Sprint.
Who the Profit Recall Sprint Is For (and Who It’s Not)
The Sprint works best for businesses that already have something worth amplifying.
This Sprint Is For
This Sprint Is For• Founders and consultants with a proven offer
• Businesses where growth has slowed or stalled
• Teams posting, emailing, or advertising without clear ROI
• Brands struggling to stand out in crowded markets
• Businesses ready to prioritise recall over reach
• Decision-makers who want clarity, not tactics
❌ This Sprint Is Not For
• Early-stage ideas without an offer in market
• People looking for quick hacks or viral tactics
• Businesses wanting done-for-you execution
• Anyone expecting immediate results without implementation
If you’re not sure whether this is the right fit, that’s what the discovery call is for.
The goal is clarity, not pressure.
What changes after the Sprint
After the Profit Recall Sprint, you’ll have:
• A clear understanding of why your marketing hasn’t been converting
• A recall-first structure you can actually follow
• Messaging aligned to real Buying Moments, not guesswork
• Fewer wasted activities and clearer priorities
• Marketing that compounds instead of resetting every month
• Confidence in what to say, where to show up, and why
This is what efficiency feels like.
You don’t need more output.
You need better recall.
The Sprint gives you the structure to stop chasing attention and start being remembered.
Ready to see if the Sprint is right for you?
The discovery call is used to confirm fit, scope, and complexity.
If the Sprint isn’t right, I’ll tell you… honestly.
No.
The Sprint is a structured engagement designed to install the core of the Profit Recall System into your business.
You leave with a working framework, clear priorities, and a system you can use long after the Sprint ends.
This isn’t advice. It’s architecture.
Traditional strategy focuses on channels, output, and tactics.
The Profit Recall Sprint focuses on:
• Buying Moments
• Category Entry Points
• Recall cues
• Memory-led decision making
That’s why it reduces wasted activity and improves conversion without increasing output.
Yes, because the Sprint isn’t built around reach.
It’s built around recall.
When people remember you in the moments they’re ready to buy, reach becomes less fragile and performance becomes more stable.
No.
The Sprint works for organic, paid, or mixed models.
The system sits underneath your channels, not on top of them.
If you do run ads, the Sprint helps reduce inefficiency and rising costs by improving recall.
Some clients implement independently.
Others choose to deepen the work through the Profit Recall Build or Licensing options.
There’s no obligation to continue.
The Sprint stands on its own.
Probably not.
The Sprint works best once you have:
• A live offer
• Real customer data
• Some level of traction
If you’re unsure, the discovery call will help you decide.
Clients say about us
Karin Khalil KC DL
Caroline provided an excellent training morning to a disparate group of lawyers: thanks for providing all that we hoped to learn, and more.
Andrew Ostcliffe
I have to say that I was intrigued when our company announced a training course around the use of social & business media. It’s a topic I guess we have flirted with previously, but not taken too seriously. Caroline’s approach was professional, extremely knowledgeable and for me – she offered instant credibility: having sat previously on our side of the fence in a similar industry. I would highly recommend Caroline’s training. Having used Linkedin for several years, I have always managed source a particular level of information sets. However – Caroline’s expert view and rationale gave a more detailed look and commercial customization to give results we were missing. We will be using Caroline’s services again and I would highly recommend her range of training courses and guidance. Much appreciated and thank you Caroline.
Ready to decode your audience and market?
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.