Marketing Efficiency Audit (Done-For-You Service)
AI made content infinite. But you buyer’s memory isn’t. The Profit Recall Efficiency Score (PRES) shows you if you’re the brand they remember when it counts. If you’re spending more but not compounding results, you don’t have a performance problem. You have a recall problem. PRES fixes that. This is a hands-on analysis delivered by Caroline Thomas
Identify where your marketing is wasting budget
See how often buyers think of you at the moment they’re ready to buy
Fix content burnout and reduce inconsistent revenue
Get a clear, commercial roadmap to lower CAC and improve efficiency
Most teams can tell you their CPC and their CAC.
Very few can tell you how often buyers actually think of them at the moment they’re ready to buy.
That gap is the real reason marketing feels expensive, inconsistent, and exhausting.
The Profit Recall Efficiency Score closes it.
PRES measures the three forces that decide whether your marketing compounds or constantly resets
1. Performance
How well your marketing works today.
This covers content effectiveness, channel health, message clarity, and how efficiently you’re turning attention into action.
2. Recall
How often your brand/products/services comes to mind in the key buying moments.
This is the part almost everyone ignores, yet it’s the only thing that consistently reduces CAC over time.
If buyers forget you, you pay to reintroduce yourself again and again.
3. Commercial Efficiency
How strongly your marketing translates into predictable revenue.
This is where we uncover leaks, wasted spend, audience fatigue, and the exact points where campaigns stop compounding.
In plain English
PRES shows you where your marketing is wasting money and where your brand is being forgotten, so you can fix both.
It takes your current marketing reality and gives you a clear, commercial picture of why results aren’t compounding even though the team is producing more content than ever and platforms are pushing more creators into the feed each day.
Example 1. Paid traffic keeps rising but blended CAC stays stubbornly high
Your ads are doing their job.
Your brand memory isn’t.
If buyers don’t recall you between first touch and decision, you end up paying for the same attention twice.
PRES shows where that memory drop is happening and how to stop the leakage.
Example 2. You’re producing huge volumes of content but revenue and attribution still yo-yo
Your content isn’t failing.
Your recall cues are.
Without consistent memory triggers, even strong content won’t stabilise demand.
PRES identifies the exact cues missing so your growth becomes predictable instead of spiky.
Example 3. Campaigns perform well in isolation but don’t compound quarter to quarter
Performance is fine.
Commercial efficiency isn’t.
If campaigns don’t build on each other, your team ends up rebuilding momentum every time.
PRES maps the breaks in the compounding so momentum finally carries forward.
Example 4. Your CRM is full but repeat revenue underperforms
This is classic low recall at key reactivation moments.
Customers remember the transaction but not the brand.
PRES pinpoints the missing cues your retention needs.
Social platforms used to reward follower count.
Now everything is recommended by AI.
This means two things:
Everyone can create content
The feed is endless
So reach is no longer the advantage it once was.
Attention isn’t scarce anymore.
Memory is.
Most brands are still chasing visibility instead of focusing on the only thing that actually lowers customer acquisition cost over time which is
being remembered when buyers are ready to buy.
That’s what recall delivers.
And it’s the missing piece in most marketing teams drowning in content but starving for predictable revenue.
1. Reach without recall is paid attention you have to buy twice
If buyers forget you, you re-spend budget every time they re-enter the category.
That’s why so many brands complain that marketing works… but only when they spend.
2. High recall brands grow cheaper, not louder
When people already have you in mind, every touchpoint works harder.
Ads get cheaper.
Content lands faster.
Sales cycles shorten.
Campaigns compound.
3. Urgency-led offers create churn, not loyalty
Short-term spikes driven by discounts or deadlines attract buyers who act from panic, not preference.
These customers tend to:
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churn faster
-
refund more
-
buy only when there’s a “deal”
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never stabilise LTV
Brands that rely on urgency see the same pattern
quick wins followed by painful dips.
4. Recall-based buyers behave completely differently
They convert because you feel relevant, not because there’s a countdown timer.
They:
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spend more
-
stay longer
-
convert without pressure
-
reactivate more easily
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generate compounding revenue
That’s why recall is the single biggest efficiency multiplier in your marketing.
Where PRES fits in
PRES shows you exactly how strong your recall is, where it’s missing, and how much those missing memory cues are costing your growth.
It’s not theoretical.
It’s practical, commercial, and immediately useful.
PRES is built for founders and teams who are growing, but want their marketing to work harder for the effort they’re already putting in.
It’s for companies turning over £1 million to £20 million who want more predictable growth, more stable results, and less reliance on constant content output or paid spend.
For founders/C-suite who want clarity on what’s driving revenue - Not more vanity metrics. Commercial truth.
For teams producing loads of marketing but not seeing momentum build - Effort high. Memory low. PRES fixes the gap.
For brands that are known, but not always remembered when buyers decide - Visibility isn’t the issue. Recall is.
For businesses that want predictable growth without more content or spend - Smarter growth. Less grind.
For leaders who want marketing that compounds, not resets - Finally stop starting from zero every quarter/campaign.
For companies tired of inconsistent revenue spikes - Strong campaigns should leave a trail behind them.
For brands with traffic and attention, but stubbornly high CAC - You don’t need better ads. You need stronger recall.
For teams doing everything right but still asking why it doesn’t feel easier - You’re not broken. The system is.
PRES gives you a clear, commercial reading of how well your marketing is performing, how strongly your brand is remembered, and where money is leaking without you realising.
Here’s how it works from start to finish.
You’ll answer a few sharp questions and share key marketing assets so I can analyse your real buying moments, channels, and commercial patterns before we meet.
I run your business through the three-part PRES framework
Performance, Recall, and Commercial Efficiency
to see where momentum builds and where it collapses.
You’ll get a clear breakdown of the exact areas causing wasted spend, inconsistent growth, poor recall moments, or campaigns that refuse to compound.
This is your tailored blueprint.
It shows the memory cues you’re missing, the touchpoints that need reinforcing, and the channels that give you the best return when recall improves.
Either:
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a focused set of commercial recommendations you can implement immediately
or -
a four week Sprint where I help you fix the issues, update your message, strengthen your offer engine, and build daily recall without increasing workload.
You’ll walk away knowing exactly where to focus, what to repeat, what to drop, and how to create marketing that compounds instead of constantly restarting.
Every PRES Audit gives you a complete, commercial reading of how well your marketing really works.
Not the pretty metrics.
The truth.
Here’s exactly what you walk away with:
A clear score across Performance, Recall, and Commercial Efficiency so you can finally see what’s driving results and what’s quietly blocking growth.
A simple breakdown of the issues costing you money
weak recall moments, campaign gaps, wasted spend, inconsistent momentum.
This is the part most teams never see.
Your visual blueprint showing:
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where buyers currently remember you
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where they don’t
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what needs reinforcing
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which channels and assets will perform better with stronger recall
This is where compounding begins.
I identify the exact moments your buyer needs to think of you in order to convert faster, cheaper, and more consistently.
These become the foundation for all future campaigns, content, and offer timing.
These are not “nice to have” suggestions.
They’re direct, actionable fixes you can implement immediately to increase efficiency and stabilise revenue.
If you want me to help fix the gaps for you, you can upgrade into the four week PRES Sprint where we strengthen message, reinforce cues, update your offer engine, and build a recall system that pays off quickly.
You’ll know exactly what’s happening inside your marketing and how to move from hard work to compounding growth.
PRES isn’t another audit full of jargon.
It’s a commercial advantage.
Here’s what it gives you in real business terms.
Lower acquisition costs
When buyers already have you in mind, every ad, post, email, and touchpoint costs you less.
You stop paying to reintroduce yourself.
Predictable growth instead of random spikes
Strong recall creates stable demand.
Campaigns build on each other instead of behaving like isolated events.
Less wasted marketing spend
You’ll see exactly which channels, messages, and touchpoints are leaking money or doing nothing for conversion.
A marketing team that feels focused
No more chaotic content calendars.
No more trying to be everywhere.
Your team works on what actually compounds, not what fills time.
Faster, cleaner decision making
You’ll know why something worked or didn’t.
No more guessing or debating whether the problem is ads, content, timing, or “the algorithm”.
A stronger brand/business that buyers think of first
Not louder.
Not trendier.
Just more memorable in the exact moments that matter.
Better retention and higher LTV
Buyers who remember you, stay with you.
PRES identifies the missing cues that strengthen reactivation and repurchase.
Less burnout, more momentum
Your team won’t need to crank out endless content or run constant promotions to stay afloat.
You get growth that doesn’t require heroic effort.
A clearer path to scale
Once the leaks are fixed and recall is strong, scaling stops feeling risky.
Your marketing becomes a system that compounds instead of resets.
There’s three ways to work together depending on how quickly you want clarity, change, and commercial lift.
All tiers include the full PRES Audit.
You choose how far you want to go.
Tier 1. PRES Audit For founders who want the truth, the score, and the blueprint. You get: Full PRES Score across Performance, Recall, Commercial Red Flag Report Efficiency Map Priority Memory Moments 3 to 5 commercial recommendations Clear next steps you can implement immediately 7 day email support for follow up questions Best for: Leaders who want expert diagnosis and are happy implementing internally. £1200
Tier 2. PRES Audit Plus
For teams who want the Audit and a strategy session to turn it into action.
You get everything in Tier 1, plus:
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90 minute Recommendations Workshop
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Deep dive into what’s driving inefficiency
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Alignment on messaging, recall cues, and commercial priorities
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A refined 90 day Efficiency Spine
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Implementation plan tailored to your team and resources
Best for:
Businesses who want clarity and direction, not guesswork.
Tier 3. PRES Sprint
For companies who want the Audit, the strategy, and the implementation done with you.
You get everything in Tier 2, plus:
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Four week implementation sprint
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Message and cue refinement
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Offer engine optimisation
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Your always on Recall Map
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Channel and campaign updates to improve compounding
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30 day efficiency tracking
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Priority access to me throughout the sprint
Best for:
Founders who want to fix leaks fast, increase efficiency, and strengthen recall without adding workload to their team.
Why the pricing is structured this way
The PRES Audit is your diagnostic.
It’s quick, high impact, and gives you absolute clarity on what’s working and what’s quietly costing you growth.
The higher tiers simply add implementation support and strategic refinement if you want to move faster.
It’s priced to be accessible for £1m plus companies, while still reflecting the commercial value and depth of expertise involved.
Your team is already working hard.
PRES makes that work pay off.
Instead of producing more content, spending more on ads, or guessing why things feel harder than they should, you’ll finally have a clear picture of what’s driving growth and what’s quietly blocking it.
If you want marketing that compounds instead of resets, it starts here.
Most audits are completed within 7 to 10 working days once I have your intake details and assets.
If you choose the Sprint, implementation begins straight after the recommendations workshop.
A short intake form, access to key marketing assets, and clarity on your commercial goals.
No long documents. No complicated prep.
I do the heavy lifting.
Yes.
Recall drives decision making in every category.
Whether you sell software, services, or physical products, the buying moment always matters.
No.
PRES is designed to reduce workload by removing unnecessary campaigns, content, and channels.
You’ll focus on what compounds, not what exhausts your team.
Not at all.
Some of the strongest results come from lean teams who finally have clarity on what to prioritise.
Yes.
Many companies begin with the Audit then move into Audit Plus or the Sprint once they see where the commercial gaps are.
PRES improves clarity, recall, and commercial efficiency.
Most clients see lower CAC, more stable revenue, and stronger compounding within the first 30 to 60 days of implementation.
No.
Most audits look at activity.
PRES measures memory, momentum, and commercial return.
This is a system-level diagnostic, not a surface-level checklist.
Because buyers make decisions based on what comes to mind first.
If you’re not remembered in those moments, you’re not chosen.
PRES shows you how often that happens and how to improve it.
Yes, everything happens online. I’m based in Spain, but I work with clients in the UK, US, and beyond.
The insights are tailored to your audience and market, wherever that is.
Clients say about us
Pete Wognum
Caroline has helped the Low Carbon Business Programme at a number of levels, from helping to refine our message and deliverables through to the language and mode of communication to the target audience. Caroline does the necessary background research to ensure every discussion is fruitful and she presents her thoughts and recommendations in a clear, cooperative and inclusive fashion; she always feels part of OUR team – not just one of the many contractors to the Programme. If you need to define or refine your message and want to ensure you achieve optimal penetration into your target sector, you really do need to call Caroline!
Stella Hawkins-Chan
Caroline provided EXCELLENT training to demystify the world of social networking…..based on her understanding and drive to deliver results, we have since engaged her to help us with our overall marketing strategy. Thank you Caroline!
Ready to decode your audience and market?
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.