Trigger Moments
Trigger Moments are the specific emotional or situational sparks that shift a person from passive interest to active intent. They are one of the seven Buying Moments that create immediate readiness to act.
Examples of Trigger Moments
A sudden frustration peaks
A problem becomes urgent
A deadline or transition approaches
Something stops working
A failed attempt creates renewed motivation
Why Trigger Moments Matter
Trigger Moments accelerate decision-making.
When marketing aligns with these moments, conversions improve without more visibility or frequency.
Role in the Profit Recall System™
Trigger Moments help define:
which problems to highlight
what cues to reinforce
when your audience is most likely to remember you
This supports message alignment and cue design.
Related Terms
Understand the seven buying moments that drive your revenue and how to map them.
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.