Signal Strength
Signal Strength
Signal Strength measures how clearly your cues stand out compared to competing messages. Strong signals activate recall more reliably.
Why Signal Strength Matters
Weak signals lead to:
memory drift
slow recognition
lower conversions
Strong signals create instant recognition.
In the Profit Recall System™
Signal Strength is assessed during cue mapping and PRES analysis.
Related Terms
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Why choose
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.