Signal Dominance
Signal Dominance
Signal Dominance is when your cues become the strongest, clearest signals associated with the problems or buying moments in your category. It means your message cuts through competing noise.
Why Signal Dominance Matters
In competitive markets, the business with the clearest cues wins recall.
Dominant signals shape preference and reduce decision leakage.
Role in the Profit Recall System™
Signal Dominance is measured in PRES audits to identify whether your cues outperform competitors’.
Related Terms
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Why choose
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.