Recall Lag
Recall Lag
Recall Lag is the time it takes for someone to remember you after they enter a buying moment. Long recall lag means your message or cues were not reinforced consistently enough.
Why Recall Lag Matters
Shorter recall lag = faster decisions.
Longer recall lag = opportunity for competitors to win.
In the Profit Recall System™
Cue Consistency and the Efficiency Spine reduce lag by reinforcing the same associations regularly.
Related Terms
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Why choose
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.