Recall Momentum
Recall Cues are the repeated signals, phrases, ideas, behaviours, or visuals that your audience associates with you. They are the triggers that make someone remember your business at the exact moment they are ready to buy.
Recall Cues are the building blocks of Market Memory.
Why Recall Cues Matter
People forget information quickly, but they remember repeated cues.
When those cues match the Buying Moments that drive revenue, your marketing becomes dramatically more efficient.
In an AI-delivered content world, cues outperform frequency.
You don’t need to post more — you need to reinforce the right signals.
Types of Recall Cues
Language or phrasing you repeat
A signature insight or belief
A specific problem you always highlight
A concept you “own” in your category
A visual or structural pattern in your content
How Recall Cues Work in the Profit Recall System™
The Profit Recall System™ helps you build a Recall Cue Map that aligns:
the cues you want to be known for
the Buying Moments that drive conversion
the message consistency needed to compound memory
When cues are repeated consistently across channels, your audience recalls you instantly when the right moment hits.
Related Terms
Understand the seven buying moments that drive your revenue and how to map them.
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.