Recall Barriers
Recall Barriers
Recall Barriers are obstacles that prevent someone from remembering your business during a buying moment. They can be emotional, cognitive, competitive, or contextual.
Types of Recall Barriers
Overly complex messaging
Low cue consistency
Competing signals
High cognitive load
In the Profit Recall System™
Recall Barriers are identified through the PRES Audit and cue analysis.
Related Terms
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Why choose
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.