Profit Memory
Profit Memory is the set of Buying Moments, cues, and associations that directly influence whether someone chooses your business at the moment revenue is created. It is the commercial subset of Market Memory.
Why Profit Memory Matters
Not all memory drives revenue.
Profit Memory focuses only on what affects buying decisions:
the moments that trigger action
the cues that surface at the right time
the message that aligns with intent
Strong Profit Memory reduces cost of acquisition and makes marketing more efficient.
Components of Profit Memory
Primary Buying Moments
Dominant Cue Set
Message Alignment
Market Memory Strength
Consistency across channels
Role in the Profit Recall System™
Profit Memory is the first step of the Profit Recall System.
It identifies the moments and cues that actually produce commercial impact and forms the foundation for the Efficiency Spine and always-on marketing.
Related Terms
Understand the seven buying moments that drive your revenue and how to map them.
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.