Perceived Relevance
Perceived Relevance
Perceived Relevance is how closely your audience feels your message relates to their current situation, needs, or buying moment. It determines whether someone pays attention or ignores your content.
Why Perceived Relevance Matters
Attention is expensive.
Relevance lowers attention cost by instantly signalling “this applies to me right now.”
In the Profit Recall System™
Perceived Relevance increases when your cues match the buying moment someone is experiencing.
Related Terms
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Why choose
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.