Moment Probability
Moment Probability
Moment Probability is the likelihood that your audience will experience a specific buying moment in a given timeframe. Higher-probability moments should receive stronger cue reinforcement.
Why Moment Probability Matters
Not all buying moments occur equally.
Prioritising high-probability moments improves efficiency.
In the Profit Recall System™
Moment Probability shapes the Efficiency Spine themes.
Related Terms
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Why choose
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.