Moment Matching

Moment Matching

Moment Matching is aligning your message or offer to the specific buying moment someone is experiencing. It ensures your content feels timely, relevant, and actionable.

Why Moment Matching Matters

When the message matches the moment:

  • conversions increase

  • friction decreases

  • recall strengthens

In the Profit Recall System™

Moment Matching is one of the core steps of message alignment across content, offers, and ads.

 

Related Terms

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Caroline Thomas Marketing