Moment Interference
Moment Interference
Moment Interference occurs when competing messages, distractions, or external signals disrupt a buying moment, preventing recall from activating fully. Even strong cues can fail if the moment becomes overloaded.
Why Moment Interference Matters
Interference weakens the connection between the cue and the decision.
Reducing interference increases the chances of being recalled at the right time.
In the Profit Recall System™
Moment Interference is analysed when mapping decision leakage and cue strength.
Related Terms
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Why choose
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.