Insight Cues
Insight Cues
Insight Cues are the ideas or beliefs you reinforce so consistently that your audience associates them specifically with you. They usually take the form of signature insights or repeatable points of view.
Why Insight Cues Matter
Insight Cues shape how audiences think about a problem.
They create mental shortcuts that surface during buying moments.
Role in the Profit Recall System™
Insight Cues are part of the Cue Map and help differentiate your message within your category.
Related Terms
Content Recall
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Why choose
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.