Efficiency Spine
The Efficiency Spine is a 12-month strategic structure that aligns marketing activity around recurring Buying Moment themes. It replaces fragmented planning with a consistent, compounding system that increases recall and reduces wasted effort, resources and marketing spend.
Why the Efficiency Spine Matters
Marketing becomes inefficient when campaigns, messages, and themes constantly shift.
The Efficiency Spine introduces consistent themes that appear repeatedly throughout the year, giving your audience predictable signals to remember.
This builds Market Memory and reduces cost of acquisition over time.
Core Components
Six recurring buying-moment themes
Message cues reinforced across channels
Quarterly repetition
A clear structure for content and offers
Role in the Profit Recall System™
The Efficiency Spine is the backbone of the Profit Recall System.
It turns ad hoc marketing into consistent behavioural conditioning, helping audiences recognise your cues automatically.
Related Terms
Understand the seven buying moments that drive your revenue and how to map them.
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.