Demand Shaping
Demand Shaping
Demand Shaping is the intentional practice of influencing how audiences think about a problem, solution, or category through repeated insights and cues.
Why Demand Shaping Matters
When you shape demand, you influence:
what people pay attention to
how they evaluate solutions
which cues become memorable
This shifts the market toward your advantage.
In the Profit Recall System™
Demand Shaping is done using Insight Cues and the repeated reinforcement of your buying-moment narrative.
Related Terms
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Why choose
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.