Decision Readiness
Decision Readiness
Decision Readiness is how prepared someone is to take action when they hit a buying moment. It reflects their clarity, confidence, and trust.
Why Decision Readiness Matters
Even strong recall fails if readiness is low.
People may remember you but still hesitate.
In the Profit Recall System™
Decision Readiness increases when your cues:
feel relevant
feel trustworthy
match the buying moment
Related Terms
Download the 7 Buying Moments Guide
Understand the seven buying moments that drive your revenue and how to map them.
Why choose
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.