Cue Mapping
Cue Mapping
Cue Mapping is the process of identifying, organising, and reinforcing the signals you want your audience to associate with your business. It shows which cues support recall and which require strengthening.
Why Cue Mapping Matters
A cue is only useful if it is clear and consistently reinforced.
Cue Mapping ensures your signals align with the Buying Moments that drive revenue.
Role in the Profit Recall System™
Cue Mapping is part of the Recall Cue analysis performed in the Prep Session, PRES Audit, and Sprint.
Related Terms
Download the 7 Buying Moments Guide
Understand the seven buying moments that drive your revenue and how to map them.
Why choose
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.