Cognitive Load
Cognitive Load
Cognitive Load refers to the mental effort required to understand your message. High cognitive load creates friction and makes your business harder to recall.
Why Cognitive Load Matters
People remember simple, repeated cues, not complex explanations.
Lowering cognitive load improves recall and reduces decision friction.
In the Profit Recall System™
Cue design and message simplification reduce cognitive load across all touchpoints.
Related Terms
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Why choose
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.