Category Entry Points
Category Entry Points
Category Entry Points (CEPs) are the remembered situations, emotions, or triggers that make someone think of a category. They are the conditions that place a business into a buying frame.
Why CEPs Matter
CEPs help define which buying moments matter most.
When cues align with CEPs, recall becomes predictable.
Role in the Profit Recall System™
CEPs help structure the Efficiency Spine by identifying which themes recur throughout the year.
Related Terms
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Why choose
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.