Category Clarity
Category Clarity
Category Clarity is how clearly your audience understands the category you operate in and the role you play within it. Without clarity, recall weakens and comparison becomes harder.
Why Category Clarity Matters
Unclear categories lead to:
slow decisions
poor recall
increases in friction
In the Profit Recall System™
Category Clarity is built through consistent cues and demand shaping.
Related Terms
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Why choose
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.