Buying Moments
Buying Moments are the emotional or situational points in time when a customer becomes genuinely ready to purchase. They are the moments when problems feel sharp enough, opportunities feel tangible enough, or beliefs shift enough for action to happen.
Most marketing tries to force demand. Buying moments reveal when demand already exists.
Why Buying Moments Matter
People don’t buy because they saw enough content.
They buy because a specific moment pushes them from thinking to acting.
When your message aligns with the moments your audience decides, conversions become predictable even when reach is unstable or AI decides who sees your content.
Examples of Buying Moments
A frustration spikes
A deadline or transition approaches
A failed attempt creates urgency
A recommendation appears at the right time
A pattern becomes impossible to ignore
How Buying Moments Drive Profit Recall
The Profit Recall System™ maps the 7 Buying Moments that shape demand in your category.
These moments determine:
what your audience remembers you for
what signals they associate with you
when they think of you automatically
Marketing aligned to Buying Moments converts more efficiently because it mirrors how decisions actually happen.
Related Terms
Understand the seven buying moments that drive your revenue and how to map them.
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.