Buying Friction
Buying Friction
Buying Friction refers to any obstacle whether emotional, practical, or cognitive, that slows or stops a customer from acting in a buying moment. Friction reduces conversion even when recall is strong.
Types of Buying Friction
Confusing messages
Too many options
Lack of clarity
Doubts or uncertainty
Slow response or complex processes
Why Buying Friction Matters
Even if someone remembers you, friction can block the decision.
Reducing friction improves efficiency across every buying moment.
Role in the Profit Recall System™
The PRES Audit identifies friction points across your buying journey to increase conversion efficiency.
Related Terms
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Why choose
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.