Profit Recall Glossary
A reference library of the core concepts, terminology, and behavioural models used inside the Profit Recall System™. Each definition explains how recall, memory, and buying moments influence marketing efficiency and conversion performance.
This glossary is designed for founders, creators, and marketing teams who want to understand how recall-first marketing works — and how to align their strategy to real buying behaviour.
Foundation Concepts
These core terms form the basis of the Profit Recall System™ and define how buying decisions actually happen.
System Mechanics
These terms explain how recall is built, reinforced, and maintained across a marketing system.
Behavioural Concepts
These concepts describe how audiences process information, make decisions, and respond to cues in buying moments.
Advanced Concepts
Advanced terms that support deeper analysis, diagnostics, and strategic refinement within the Profit Recall System™.
Explore the Profit Recall System™
To understand how these concepts work together to improve marketing efficiency, reduce CAC, and create predictable performance, explore the full Profit Recall System:
Understand the seven buying moments that drive your revenue and how to map them.
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.