If your funnel isn’t converting, your first instinct is to optimise.
Change the headline.
Rewrite the CTA.
Tweak the offer.
Turn the ads back on and hope.But most funnels don’t fail because the copy is bad.
They fail because they’re being used at the wrong moment.
A page designed to educate is pushed into conversion.
A page meant to convert is shown to people who aren’t ready yet.
And suddenly everything feels fragile.Funnel Fit Check helps you sense-check whether your landing page and CTA fit where your audience is in their buying journey.
No fluff. No templates. Just clarity.
What this helps you see
This isn’t a copy critique.
It’s a decision check.
Funnel Fit Check shows you:
What stage your page is really operating at
Whether your CTA is asking for too much, too little, or the right thing
Where there’s a mismatch between traffic and intent
The smallest change that would improve performance without rebuilding everything
What the page is really best used for right now
Sometimes the answer is “this page is fine”.
That’s still valuable.
Why this matters before you optimise anything
Most expensive marketing mistakes come from fixing the wrong problem.
If timing is off:
Conversion drops no matter how good the copy is
Ads feel unpredictable
Teams keep tweaking instead of stepping back
Confidence dips dramatically
This check helps you pause before you pour more money or effort into optimisation.
How it works
Paste the main message from your landing page
Add your CTA, traffic source, and how familiar people are with you
Get a clear diagnosis and the one fix that matters most
That’s it.
Nothing you enter is stored.
Who this is for
This is useful if:
You’re running ads or funnels that should be working better
You’re unsure whether to push harder or step back
You don’t want another generic funnel teardown
You want a second opinion before making changes
It’s not for:
People looking for copywriting templates
People who want guarantees
People who want complexity instead of clarity
Pricing
€29 for a single Funnel Fit Check
€49/month if you want up to 5 checks
No default subscription pressure.
Pay for what you need.
If you want a second opinion
The check is designed to surface the issue.
If you want help thinking through the decision, you can book a Decision Review.
A focused 30-minute walkthrough of the page and the decision it’s being used for.
€250
Run the check
If your funnel feels like it isn’t working as it should, this is a low cost way to regain clarity before doing anything else.
When marketing feels expensive, it’s usually because certainty is missing.
This helps you get some back.
Caroline Thomas Marketing
- Because followers don’t equal reach, and reach doesn’t equal revenue — recall does.
- I build marketing systems that compound, so you spend less, sell cheaper, and retain longer.
- Straight-talking strategy. No fluff. No funnels for the sake of it.
- Just marketing that’s calm, clever, and commercially efficient.