Systems, Not Chaos (Efficiency Thinking)

What Buyers and Private Equity Look For in Your Marketing Before an Exit

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If you are planning an exit or private equity investment in the next 12 to 36 months, you are probably already focused on the obvious things. Revenue qualityMarginsCustomer concentrationRetentionOperational riskLeadership depth Marketing usually gets parked under a vague heading like “growth engine” or “go to market”. That is a mistake. Because marketing is one of … What Buyers and Private Equity Look For in Your Marketing Before an Exit

Why Does Marketing Get More Expensive Over Time?

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Marketing gets more expensive over time because most strategies fail to compound. When audiences do not clearly remember you, every campaign has to re-earn attention from scratch. That means you keep paying to reacquire the same people, relearn the same lessons, and rebuild momentum that should already exist. Costs rise not because marketing is broken, … Why Does Marketing Get More Expensive Over Time?

Why Is Your Marketing Costing More Than It Needs To?

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If you’ve ever wondered why marketing is so expensive despite “good” performance metrics, the answer usually isn’t spend, it’s efficiency. Most businesses think marketing costs are simple. Ads. Tools. Agencies. Maybe a freelancer or two. Consultants. Strategists. That’s the visible spend.It’s not the full bill. The most expensive part of your marketing rarely appears on … Why Is Your Marketing Costing More Than It Needs To?

The Profit Memory Map: How to Identify the Buying Cues That Drive Revenue

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Most marketing underperforms not because it lacks effort, but because it misunderstands how buying decisions are actually made. The Profit Memory Map is a strategic tool designed to identify the emotional, situational, and cultural cues that trigger real buying behaviour. Instead of relying on demographic personas, it maps how memory and context drive commercial action. … The Profit Memory Map: How to Identify the Buying Cues That Drive Revenue

The Efficiency Spine: The 12-Month Marketing Structure That Replaces Chaos

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Most marketing teams don’t fail because of bad ideas but because they have no structural rhythm to hold those ideas together. The Efficiency Spine provides a 12-month recall-based framework that removes chaos, reduces decision fatigue, and stops teams from starting from scratch every quarter. It works by anchoring all content and campaigns to six recurring … The Efficiency Spine: The 12-Month Marketing Structure That Replaces Chaos

How to Measure Marketing Efficiency with the Profit Recall Efficiency Score (PRES)

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The Profit Recall Efficiency Score, known as PRES, is a measurement framework created by strategist Caroline Thomas to show how effectively marketing spend converts into remembered impressions and profitable actions. PRES works by combining three layers of data: performance, recall, and commercial impact. It gives growth-focused founders and teams a clear picture of what is … How to Measure Marketing Efficiency with the Profit Recall Efficiency Score (PRES)