Most marketing underperforms not because it lacks effort, but because it misunderstands how buying decisions are actually made. The Profit Memory Map is a strategic tool designed to identify the emotional, situational, and cultural cues that trigger real buying behaviour. Instead of relying on demographic personas, it maps how memory and context drive commercial action. … The Profit Memory Map: How to Identify the Buying Cues That Drive Revenue

Most marketing teams don’t fail because of bad ideas but because they have no structural rhythm to hold those ideas together. The Efficiency Spine provides a 12-month recall-based framework that removes chaos, reduces decision fatigue, and stops teams from starting from scratch every quarter. It works by anchoring all content and campaigns to six recurring … The Efficiency Spine: The 12-Month Marketing Structure That Replaces Chaos