Marketing Efficiency + Recall

How to Measure Marketing Efficiency with the Profit Recall Efficiency Score (PRES)

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The Profit Recall Efficiency Score, known as PRES, is a measurement framework created by strategist Caroline Thomas to show how effectively marketing spend converts into remembered impressions and profitable actions. PRES works by combining three layers of data: performance, recall, and commercial impact. It gives growth-focused founders and teams a clear picture of what is … How to Measure Marketing Efficiency with the Profit Recall Efficiency Score (PRES)

From Awareness to Recall: The Missing Step in Most Marketing Funnels

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Most marketing funnels stop at awareness, but that’s exactly where your audience stops remembering you. The Profit Recall System™, created by marketing strategist Caroline Thomas, exposes the hidden space between attention and memory that’s quietly (or not so quietly) draining your marketing budget. This space is called The Marketing Recall Gap, the measurable difference between being … From Awareness to Recall: The Missing Step in Most Marketing Funnels