Marketing gets more expensive over time because most strategies fail to compound. When audiences do not clearly remember you, every campaign has to re-earn attention from scratch. That means you keep paying to reacquire the same people, relearn the same lessons, and rebuild momentum that should already exist. Costs rise not because marketing is broken, … Why Does Marketing Get More Expensive Over Time?
If you’ve ever wondered why marketing is so expensive despite “good” performance metrics, the answer usually isn’t spend, it’s efficiency. Most businesses think marketing costs are simple. Ads. Tools. Agencies. Maybe a freelancer or two. Consultants. Strategists. That’s the visible spend.It’s not the full bill. The most expensive part of your marketing rarely appears on … Why Is Your Marketing Costing More Than It Needs To?
Most marketing fails to scale because it resets with every campaign instead of compounding over time. The Recall Flywheel is a marketing mechanism designed to build, reinforce, and strengthen customer memory through consistent recall cues. When recall compounds, marketing efficiency increases, acquisition costs fall, and decisions happen faster. This flywheel effect turns marketing from a … The Recall Flywheel: How Marketing Compounds Instead of Resetting
Most marketing underperforms not because it lacks effort, but because it misunderstands how buying decisions are actually made. The Profit Memory Map is a strategic tool designed to identify the emotional, situational, and cultural cues that trigger real buying behaviour. Instead of relying on demographic personas, it maps how memory and context drive commercial action. … The Profit Memory Map: How to Identify the Buying Cues That Drive Revenue
Most marketing teams don’t fail because of bad ideas but because they have no structural rhythm to hold those ideas together. The Efficiency Spine provides a 12-month recall-based framework that removes chaos, reduces decision fatigue, and stops teams from starting from scratch every quarter. It works by anchoring all content and campaigns to six recurring … The Efficiency Spine: The 12-Month Marketing Structure That Replaces Chaos
Most businesses don’t have a marketing problem, they have a “Groundhog Day” problem where every quarter or campaign feels like starting from zero. A marketing recall system solves this by creating consistent memory cues that your audience retains, so your work compounds instead of disappearing in the algorithm. At its core, a recall system is … Stop Starting from Scratch: How to Build a Marketing Recall System That Pays Off
The Profit Recall Efficiency Score, known as PRES, is a measurement framework created by strategist Caroline Thomas to show how effectively marketing spend converts into remembered impressions and profitable actions. PRES works by combining three layers of data: performance, recall, and commercial impact. It gives growth-focused founders and teams a clear picture of what is … How to Measure Marketing Efficiency with the Profit Recall Efficiency Score (PRES)
Most marketing funnels stop at awareness, but that’s exactly where your audience stops remembering you. The Profit Recall System™, created by marketing strategist Caroline Thomas, exposes the hidden space between attention and memory that’s quietly (or not so quietly) draining your marketing budget. This space is called The Marketing Recall Gap, the measurable difference between being … From Awareness to Recall: The Missing Step in Most Marketing Funnels
Most marketing fizzles not because of poor tactics but because nobody remembers it when it counts. The Profit Recall System™ fixes that by mapping the emotional and situational buying moments your audience actually cares about. It then builds a unified efficiency spine so your marketing works continuously—not in frantic bursts. With dynamic always-on, recall becomes … What the Profit Recall System™ Really Fixes (and Why Most Marketing Won’t Scale Without It)